Economic map of Spanish veterinary centres

Key facts and some curiosities

After more than 2,000 hours of work and the consolidation of more than 60 different databases, we at VMS have now censused and geolocated the 7,126 veterinary centres in Spain.

The main novelties of this new edition of the census VMS 2024 are, among others:

  • For the first time, we have included information on 7,163 establishments that, in addition to veterinary centres, offer petcare services. These include 3,636 petshops, 2,786 grooming centres, 388 agro-shops, 162 garden centres and 158 dog grooming centres.
  • We analyse the sectoral consolidation of petshops by identifying the main chains.
  • We enrich the economic information with data from the commercial register of more than 4,000 companies, including not only revenues but also purchasing (procurement) and EBITDA (profitability).
  • We have expanded the medical information on veterinary centres by identifying, for the first time, 982 centres in which either European graduates or AVEPA-accredited specialists or professionals integrated in the various AVEPA speciality working groups work. This new tool makes it possible to obtain lists of centres by speciality.
  • We introduce socio-demographic information from the INE down to the census district (6,487 in Spain). This allows, among others, to analyse the 2,474 Spanish census districts where there is at least one veterinary centre, and to classify them according to indicators such as average income per household or the critical "competitive density" index (number of households / number of clinics).
  • We integrate information on customer satisfaction (reviews) and the hourly flow of visits, through Google My Business.

Figure 1: Dashboard detail of the VMS census with socio-demographic analysis down to census district level in Madrid. The heat map reflects the competitive intensity (number of households / number of veterinary centres). The coloured dots geolocate the 362 census centres in the municipality of Madrid.

Some shocking facts about this exhaustive economic map of our sector

  • Spanish veterinary centres are located in 2,474 of the 6,489 census districts that exist in Spain. This geographical concentration replicates, in a specular way, the Spanish population distribution, as these 2,474 districts concentrate 74.4% of the inhabitants.
  • Among the 2,474 districts with at least one veterinary practice, the top quartile has an average household income of €42,061 per year, while the bottom quartile has a figure of €24,372 per year. In terms of competitive density, in the top quartile each vet centre has an average of 3,735 households to potentially serve, while in the worst quartile the figure drops to 801 households per centre.
  • The most popular specialties among the 982 veterinary centres we have identified in which at least one qualified or accredited specialist, or a member of AVEPA's specialty working groups, is working are: Feline Medicine (341), Exotics (128), Dermatology (120), Cardiology (113), Internal Medicine (99), Diagnostic Imaging (83), Oncology (73), Ophthalmology (69), Surgery (64), Ethology (52), Emergencies (48)....
  • We identified 412 centres integrated in one of the corporations (Anicura, Canitas, Caservet, IVC-Evidensia, Kitican-Medivet, MiVet, SaludFuerte, Unavets, Vetland).
  • As far as the purchasing centres are concerned, there are already at least 955 centres associated with one of the following centres: Wecan, Coveca, Diferentia, Healthvet, Nexo, Valdevira, Veteralia, Vetersalud, Veterunión, VetFamily.
  • Also noteworthy is the strong emergence of the so-called "private groups" of veterinary centres, i.e. networks with at least two centres that do not belong to a corporation but to their veterinary partners, where a total of 628 centres have been identified.
  • The average rating of the more than 1.3 million reviews from customers of the 7,126 veterinary centres is 4.6 stars. On the other hand, the busiest times for customers are, in this order, 18h, 17h, 11h and 12h.

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